Invest Turks and Caicos Premieres FDi On Location Video
Providenciales, Turks and Caicos Islands, April 4th, 2018 – Invest Turks and Caicos has proudly released its FDi On Location Video, “Turks and Caicos Islands Bounces Back”. The 17 minutes FDi segment premiered at MIPIM the world’s leading international real estate business, conference and networking event in Cannes, France on March 13th, 2018.
The video was unveiled at the FDI Intelligence Award Ceremony which took place at Hotel Barriere Le Majestic to an audience of over 300 MIPIM attendees. “Turks and Caicos Islands Bounces Back”, highlights TCI’s resilience to quickly rebuild following Hurricanes Irma and Maria and reiterated the message that the Turks and Caicos Islands are opened for business and remains an investment destination of choice. Additionally, the video focuses on investment opportunities in the TCI and features interviews with key stakeholders including Madam Premier, the Honorable, Sharlene Cartwright-Robinson and Minister for Tourism, Environment, Heritage and Culture, Honourable Ralph Higgs.
“We are very pleased with the outcome of the video”, states Vice President of Marketing and Promotion, Trina Adams-Smith. “The video initially premiered at MIPIM, during our promotional trip to Cannes Frances to an audience of high net worth individuals.” It was great to hear persons express an interest in the TCI and comment enthusiastically about the investment potential of our beautiful by nature islands. We received great exposure throughout the event. I am certain that the Turks and Caicos Islands will be remembered.”
Acting CEO, Angela Musgrove commenting on the video stated, “These types of promotional videos are extremely important for generating leads for the Agency. “FDi On Location has featured numerous countries in the region and around the world. It is only fitting that we showcase the TCI and what we have to offer and FDi On Location, a subsidiary of the Financial Times provided an excellent platform to produce and promote such a video”.
The video is a part of a full marketing campaign which also featured an interview with Madam Premier in FDi Magazine, along with advertisement in other Financial Times publications.